Career
July 2012-Current
Fei Deyle is a co-founder (and visionary) of Lollipuff.com, a fashion site dedicated to safer buying and selling of authentic luxury items. There are two other co-founders: Travis Deyle and David Mohs. The company is backed by YCombinator and YCVC.

Fei is an expert in brand authentication, designer clothing, customer generation / retention, online marketing, SEO, and HTML.  She often describes Lollipuff as, "all of the things that I absolutely love all rolled into one!"  The idea for Lollipuff was inspired by her blog, HerveLegerObsessed.com.

January 2009-June 23, 2012
Before Lollipuff, Fei was an Automation Sales Director at Efacec ACS, where she was in charge of $5 million/year in sales in the Southeast (US) territory. She was one of the few women in the power industry and the youngest sales director to ever hold such a position. Her main responsibilities included managing current accounts, sales, and new customer acquisition. Of the regional sales directors, she consistently placed first or second in both sale numbers and generating new customers, for all 4 years in that role. Fei loved her work and cared deeply for her co-workers and customers, but departed to pursue her dreams.

As an Automation Sales Director, Fei  represented (predominantly-software) products such as: SCADA (Supervisory Control and Data Acquisition), OMS (Outage Management System), DMS (Distribution Management System), Smartgrid software solutions and hardware such as NTU (Network Terminal Unit).

June 2006-December 2008:
Fresh out of school, Fei started her career as a sales engineer at Allen-Orton. This company provided electro-mechanical, pneumatic and hydraulic automation solutions to factories and OEMs.

She got to see the ins and outs of many different factories, from delicious pecan pie plants to high tech contact lens manufacturers. She was in charge of managing and providing electro-mechanical automation solutions to a portion of customers in Georgia.

School
Bachelors of Science in Electrical Engineering at Iowa State University


Personal
Fei is joyfully married to her high school sweetheart, Travis Deyle, who she met in high school AP Chemistry.
She has two wonderful cats, Bebe and MaoMao, who are Lollipuff's mascots. They are also the inspiration of the feedback kitties on Lollipuff.com.

Outside of her family, friends, and career pursuits, she loves cake, donuts, cleverness, initiative, passion, when the trash is empty and when the gas tank is full!

contact:

bebefuzz@HerveLegerObsessed.com
lollipuff@lollipuff.com